riveRside summer at the Amstel

A historic building with a grey mansard roof and beige facade, set against a clear blue sky, with yellow decorative text overlay reading 'Riverside Summer at the Amstel'.

“Oh, I didn’t know you could sit on the terrace of the hotel without being a guest”, a phrase we heard countless times during this project. The Amstel Hotel has a stunning terrace overlooking the river, a place open to everyone who fancies. Our challenge was clear: how do we launch the summer season while turning the spotlight on this iconic place? From strategic brainstorm and production, to two full shoot days and final delivery, we created a film as magical as the terrace itself.

Client
Amstel Hotel

Year
2025

Starting from a strategic brainstorm, we developed a year plan for Amstel, with this film as the centerpiece production

project in short

Showcasing all aspects of the hotel, from spa and health club to rooms and terrace, in a way that felt magical, stylish and humoristic

Delivering a set of assets in multiple formats for use across website, social media, in-hotel screens and more.

Instagram post showing a video thumbnail with a building and text "Riverside Summer at the Amstel" on a blue sky background, promoting summer at the Amstel Hotel.
Close-up of a phone screen showing a TikTok video of a hand pushing an elevator button with the number 118. The background features decorative wallpaper with a floral pattern, and there are icons indicating likes, comments, and shares.
A waiter setting a table in an elegant, bright dining room with white walls and large windows.
Laptop on a wooden table displaying a website with people talking, next to a coffee cup and a decorative orange vase in a cozy room with pink and beige pillows on a sofa and large windows.

Bringing the story to life

The start of summer deserves a celebration on its own, so we set out to create a film that captured not only the beautiful terrace but the iconic character of the Amstel Hotel. The result: a Wes Anderson-inspired story, filled with playful, cinematic scenes flowing into one perfect summer’s day at the Amstel. Everything was designed to feel surprising and magical (hello synchronized swimmers!), steering away from the traditional promotional video.

Our approach

From strategic brainstorm, concept and pre-production, to two days of shooting, editing and delivery, we created multiple variations and formats tailored to different channels. This ensured the story lived everywhere it needed to: online, on social, and inside the hotel itself.

Behind the scenes

What we loved most was how our ideas came to life. During the brainstorm someone joked, “What if we add synchronized swimmers?” A few calls later, we had a swimming school happy to help us out. Also the creative team we assembled for this project worked seamlessly together and the two shoot days were as fun as the final result.

services

strategy · brainstorm · concept · script · production · editing · photography · videography · styling

TEAM

Production by Studio Brug
Director - Nina Slagmolen
DOP - Boris Werkhoven
Photography - Diba Mokhberolsafa
Gaffer - Kees Willems
Logo - Roy in het Veld

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