Celebrating Cinema:
A LAB111 podcast platform

Graphic illustration of two hands in blue holding a film strip with the text 'Celebrating Cinema' overlayed, and a pink and black background.

LAB111’s Celebrating Cinema podcast had built a loyal audience as an audio-only series. With the growing reach of the show, the next step was to make the hosts and the cinema itself more visible. Our task was to translate the energy of the conversations into a consistent visual identity, giving the podcast a face and making it a bigger part of LAB111’s film experience.

Client
LAB111 x Celebrating Cinema

Year
Ongoing

Professional portraits of the podcast hosts to introduce the faces behind the voices.

project in short

Filming promotional videos screened before films in the cinema.

A woman in a movie theater appears on a smartphone screen, giving a presentation with the title 'Planimetric Composition.' She has long dark hair, and is wearing a patterned shirt and brown vest. The Instagram screen shows engagement icons, comments, and shares.
Instagram profile page showing a grid of various posts, including images and videos.

Consistent visual storytelling aligned with the themes of each episode.

A man with styled brown hair and a beard sitting at a blue tiled table with a microphone in front of him, speaking into it, inside a recording studio with a blue padded wall background.
A laptop on a light-colored sofa with a red curtain backdrop.

Bringing the story to life

The podcast already had a strong foundation in audio storytelling. Our task was to expand that into LAB111’s broader brand experience. By introducing photography and video, we created clear visual touchpoints that connected the podcast directly to the cinema space and its programming. This made the podcast a visible part of LAB111’s identity and gave audiences new reasons to
engage—whether that was discovering episodes after a screening or exploring directors and themes more in-depth through the podcast.

Our approach

We began with portraits of the podcast hosts inside the cinema, creating a cinematic look that rooted the podcast within LAB111’s identity. Building on that, we developed short promotional videos to be shown in the cinema before screenings. Each piece was filmed with a minimal setup, using lighting and framing to match the mood of the films being discussed. This way, every episode carried its own subtle layer of visual storytelling.

Behind the scenes

This is an ongoing collaboration that grows with the podcast. Every new episode gives us the chance to refine the style, keeping the visuals fresh while staying true to LAB111’s character.

A person sitting alone in an empty auditorium, wearing a red shirt with a white design and Dutch text, black long sleeves underneath, and red boots.
A young man with dark hair, glasses, and a black graphic T-shirt sitting in a theater with blue seats, smiling at the camera.
A woman with brown hair dressed in a gray suit sitting alone in an auditorium with blue seats.
A man with a beard and brown hair sitting in a black suit and black shirt, smiling, in an empty blue theater or auditorium seat, with more blue seats in the background.
A woman with short dark hair, glasses, and hoop earrings sitting alone in a theater with empty blue seats, smiling with her eyes closed.
A man with a beard and baseball cap sitting alone in a classroom with blue chairs.

services

Strategy · Concept Development · Production · Photography · Storytelling · Copywriting · Videography

TEAM

Concept by LAB111
Photo- and videography by Danique Jaspers
Production, script & edit by Elliot Bloom
Presentation by Laura Gommans, Kiriko Mechanicus, Tom Ooms

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